Client testimonials
Client Experiences

What clients say, in their own words.

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What Clients Say

Creative Director · Cali

We did the Brand Read after a year of feeling like we were speaking in too many directions at once. The session itself was calmer than I expected — more of a conversation than a workshop. The written summary they sent two days later was concise and surprisingly useful. It's now pinned above my desk.

June 2025

Founder · Bogotá

The Positioning Companion has been different from any consulting engagement I've tried before. Monthly sessions give us a rhythm without pressure. The shared brief has evolved a lot since month one — and it's now genuinely shaping how we talk about the company externally. My only note: it takes some patience in the first few weeks while you find the cadence.

May 2025

Marketing Lead · Medellín

The Identity Study was thorough without being overwhelming. What I appreciated most was that Luisa came to the team session genuinely curious — not with conclusions already formed. The roadmap at the end gave us a clear order of priorities rather than everything at once, which was exactly what we needed.

June 2025

General Manager · Cali

We came to Cattleya because we had a solid product and a weak story. After the Brand Read, we had language we could actually use — not a strategy deck that would age badly in six months. The follow-up call was well used. Short, but it answered the questions that came up once we'd read the summary.

June 2025

Co-founder · Cali

I was expecting a more prescriptive approach — frameworks, diagrams, that kind of thing. Instead we got a conversation about who we were and who we were trying to reach. The resulting brief was short enough to be read and long enough to be useful. We've referenced it in every marketing decision since.

May 2025

Communications Manager · Bogotá

Working through the Positioning Companion over three months helped us untangle a conversation we'd been having internally for two years. Having someone outside the company hold the thread — and keep a written record of where it went — was more useful than I anticipated.

June 2025

In Depth
Challenge

The company had grown quickly and different team members were describing the business differently across social media, pitches, and proposals. No single statement felt accurate to everyone.

Approach

The Brand Read identified three overlapping descriptions of the business — and clarified which was most accurate and resonant. The Positioning Companion helped the team embed that language over three months.

Outcome

The company now uses a shared brief internally. New team members are onboarded with it. Pitches and proposals draw from the same language — a practical change with a visible impact on presentation quality.

— General Manager, financial services firm, Cali

Challenge

The studio had strong work but a visual identity that no longer reflected it. Before redesigning anything, they wanted clarity on how they wanted to be perceived and who they were primarily speaking to.

Approach

We reviewed their current messaging, visual language, and how they were perceived in their key market. A team working session brought the principals and their communications manager into the assessment together.

Outcome

Rather than overhauling everything at once, the roadmap recommended three specific changes in order of impact. The studio began the website redesign with a clearer brief for the designer — and less indecision at each stage.

— Principal Architect, architecture studio, Cali

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