Three ways to work toward a clearer brand.
Each service is shaped around a different level of engagement — from a focused one-session read to an extended five-week assessment.
Back to HomeHow we approach every engagement
Every service at Cattleya begins in the same place: with listening. Before we offer any direction, we want to understand your company's story, how your team talks about what you do, and where the current friction points are. This isn't a stage of data collection — it's where the real consulting happens.
We then synthesize what we've heard into written language — a summary, a shared brief, or a prioritized roadmap — and remain available for a follow-up conversation. The goal is always to leave you with something concrete that your team can use.
Listen
A structured conversation about your brand, audience, and current concerns — driven by questions, not slides.
Synthesize
We draw out themes, tensions, and directions from the session — and shape them into a written document.
Follow through
A follow-up call or ongoing support ensures the document becomes useful — not just read once and filed away.
Brand Read
A thoughtful session for firms wanting a clearer, more consistent identity. We explore your story, audience, and current look, then note a few gentle directions to consider. Designed to clarify rather than overhaul — the session and its written summary often open up questions that hadn't been fully articulated before.
- Identity and audience exploration session
- Written summary of observations and directions
- One follow-up call included
- Completed within approximately two weeks
Fee
$125.000 COP
Positioning Companion
A three-month advisory rhythm for companies refining how they present themselves. You receive monthly sessions, calm support between them, and a shared brief that grows with your thinking. Shaped around your creative comfort — we follow your pace, not a fixed agenda.
- Three monthly advisory sessions over 90 days
- Shared positioning brief that evolves with each session
- Light support between sessions for questions and notes
- Final positioning document at the close of engagement
Fee
$210.000 COP
Identity Study
A five-week assessment for established brands preparing for a refresh. We review messaging, visual language, and market perception, then deliver a considered, prioritized roadmap. Includes a working session with your marketing team — so the people doing the day-to-day work are part of the thinking.
- Review of messaging, visual language, and market perception
- Working session with your marketing or communications team
- Prioritized brand roadmap as the final deliverable
- Completed across five structured weeks
Fee
$320.000 COP
Which service fits where you are?
Use this as a starting point. If you're still unsure, a short conversation will help us point you in the right direction.
| Feature | Brand Read | Positioning Companion (Recommended) |
Identity Study |
|---|---|---|---|
| Advisory session(s) | |||
| Written summary or brief | |||
| Follow-up call | |||
| Ongoing support (3 months) | |||
| Visual language review | |||
| Team working session | |||
| Prioritized roadmap | |||
| Price (COP) | $125.000 | $210.000 | $320.000 |
Best for
Brand Read
Companies feeling uncertain about their identity but not ready for a full refresh. New businesses finding their voice.
Best for
Positioning Companion
Companies actively refining their market position who benefit from a sustained, evolving advisory rhythm over time.
Best for
Identity Study
Established brands preparing a refresh who need a structured assessment and a prioritized plan before making changes.
What applies across all services
Privacy
All client information handled under Colombian data protection law (Ley 1581 de 2012).
Timelines
Agreed scope and schedule shared before work begins. Delivery commitments are respected.
Senior involvement
Senior advisors lead and deliver every engagement — no handoffs to junior staff.
Written outputs
Every service produces a tangible written document — not just session recordings or verbal feedback.
Clear fees before you decide
$125.000
COP · Per engagement
- One advisory session
- Written direction summary
- Follow-up call
$210.000
COP · Per engagement
- 3 monthly sessions
- Evolving positioning brief
- Ongoing between-session support
$320.000
COP · Per engagement
- 5-week assessment
- Visual language review
- Team working session + roadmap
Not sure which service is right? Ask us.
A brief conversation is the easiest way to find out which level of engagement fits your current situation. No commitment needed.
Book a Conversation